The much-anticipated biennial award dedicated to product innovation and organized by the trade journals GDOWeek and MarkUp, saw Martino Couscous among the winners with the ready-made dish “Couscous perlato alla puttanesca”
Milan, May 5, 2025 – Martino Couscous, an industry leader in the production of couscous and couscous-based ready meals, has won the prestigious Better Future Awards 2025, placing second in the “Product Innovation” category. Organized every two years by industry news publications GDOWeek and MarkUp as part of TUTTOFOOD, among the most important international trade fairs for the food and HoReCa sector, the Better Future Awards, reward responsible food models, best practices and ethically inspired innovations.
The winner was Martino Couscous, its ready-to-eat dish “Perlato Couscous alla puttanesca,” which stood out for being a unique dish, as AMBIENT and completely natural, without any chemical additives, with a shelf life of one year. A dish designed and made to be immediately ready to eat, or heated in a pan or microwave, offering a quick and versatile meal solution that is good, tasty, natural and healthy.
Among the reasons for awarding Martino Couscous Company’s ready meal was the fact that it is an Ambient product, which can be consumed immediately without the need for refrigeration despite its long shelf life, as well as the fact that it is free of chemical additives, ensuring superiority in terms of healthfulness. Finally, its rich and very pleasant taste makes for a quick, healthy, natural but also good and tasty ready meal concept.
The award given to the company Martino Couscous, is an important recognition of their ability to innovate while maintaining high standards of sustainability and quality. A mission that represents a model for the entire industry.
